In a bold strategic move that has sent shockwaves through the sports betting industry, PENN Entertainment will rebrand its biggest sports betting platform, Barstool Sportsbook, to the newly minted .
This massive transition has resulted in an eclectic range of winners and losers, as the dynamics of the legal US sports betting landscape continue to evolve. New sports bettors who sign-up using an will be able to claim a welcome bonus.
While this announcement seems to be a massive win for the three big corporations involved in the transaction, the ripple effect will be felt well beyond the offices of PENN, Disney (ESPN), and Barstool Sports.
The deal largely being touted as a “win-win” for all parties doesn’t come without its fair share of losers. See who came…